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SEO, or search engine optimization, is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs). By optimizing various aspects of a website, such as content, keywords, metadata, and backlinks, businesses can attract more organic traffic, improve user experience, and ultimately drive more conversions and revenue. With search engines like Google constantly updating their algorithms, staying up-to-date with SEO best practices is crucial for businesses looking to succeed online. Whether you’re a small business owner, digital marketer, or web developer, mastering SEO is essential for achieving online success.

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