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SEO, or search engine optimization, is essential for businesses looking to improve their online visibility, attract more organic traffic, and drive more conversions and revenue. With more than 90% of all online experiences starting with a search engine, SEO techniques such as keyword research, quality content creation, link building, and website optimization are crucial for improving search engine rankings and attracting more potential customers. SEO also helps businesses build brand awareness, establish credibility, and compete with larger companies in their industry. By staying up-to-date with SEO best practices, businesses can achieve online success and reach their target audience more effectively.